Juillet Division

Juillet Division

Alright, so I said I was going to report on a top-notch shop every month, but you may have noticed I skipped July right after I said that. It's all about the (in) consistency, people. In actual fact, I spent July (and June, and May, and April...) running around to all of Tokyo's best fashion and design spots, chatting with the store owners and snapping pictures for this little project I have in the works. We're still keeping things under wraps for now but prepare yourselves, because My Tokyo is about to explode onto your iPads with all the force of a thousand maxed-out credit cards. So keep your eyes and ears open...you follow me?

But, I digress. Juillet Division in Nakameguro is possibly my favourite store in Tokyo. Not because it has an over-designed, eye-popping interior, or covers eight floors, or has stock that appears on every page of Nylon Japan. Juillet just has beautiful, affordable clothing. Most of the labels are relatively unknown up-and-comers hailing from Europe, Japan and the US, but you can find pieces on their racks from some well-known names like Clu, Sophomore and Humanoid. Their collection is thoughtfully selected each season and the buyers have a strong aesthetic which, unfortunately for my wallet, is my style in a nutshell.

Find more info on the boutique at their website, and stay tuned as Juillet Division (plus a big bunch of others) will be appearing in My Tokyo. All photos via the store's website.


E.