Anntian

Anntian

Do you know Anntian? No? Yes? Maybe? They're yet another sparkling talent to come out of Berlin, where their label was founded in 2006. I've been keeping a close eye on Germany lately...it's a tingly little hotspot of innovative fashion design. I'm well overdue for a visit.

I adore their latest A/W 10/11 Collection, Walk the Light. The designers, Anne Hilkin and Christian Kurt, have given us this little insight:

"[It's] about walks that you have in the dark/night, it's about illuminated windows that give moments of insight while passing them, about a light cone of a pocket lamp, about beaming spotlights wandering around, detecting, blinding, searching, finding and losing again then focussed out of sight".

Personally I prefer a collection to be left a little more up to interpretation, but for Anntian the concept is clearly far more integral to entire design process. To be honest this is a breath of fresh air. There you go design students - you CAN turn your obscure concepts into perfectly viable product ideas!

Annitan were also inspired enough to hit us with three different photo shoots to present their collection. I love all of them, hence the plethora of images following (all from Anntian's website).

 

Aren't the scarves breathtaking? Up close and personal the detail of the digital print is even finer than it looks. If you're in Tokyo you can get a better look at these and the rest of the collection at Wut Berlin (yes I plug WB a lot, but it is one of my favourite boutiques).

Oh and their website is the bomb, is it not?

E.